Founded in 1988, Transcend is all about performance, high-quality products and superior services. A customer-driven company with a focus on total customer satisfaction, its brand spirit is “Exceeding expectations”, a belief that permeates all aspects of the business and is practiced by the entire company. Transcend has made significant effort to cultivate its own brand, such as developing its own retail stores. Given that the industry is starting to consolidate, this move bodes well for Transcend in achieving higher awareness.